Escape Plan


In October and November 2017, we ran an "Escape Plan" campaign. 

The idea was to raise awareness of how to safely escape in the event of a fire at home. We did this by designing a quiz. 

We also wanted people to create their own escape plans to make themselves and their households safer. 

There was a lot of enthusiastic engagement with the campaign, and users rated the content and website very positively. 

We've summarised the campaign in the infographic on this page. 

You can still take the fire escape quiz and make your own escape plan using the buttons below.

Fire escape plan campaign image